Ever since the Kanye West and Taylor Swift debacle at the 2009 MTV Video Music Awards, TSwift has been cast as the young, pretty and respectable female icon for today's youth. Unlike some other used-to-be teen starlets, TSwift exudes a sense of innocence. This is not the kind of innocence that's dipped in "I'm so sweet, why don't you come turn me bad?" She's for real; a genuine good girl.
This could either be a PR nightmare or a PR gift only bestowed upon someone as lucky as her publicist, Paula Erickson.
After Tina Fey and Amy Poehler cracked a seemingly casual joke at the Golden Globes in Jan. 2013 about Swift's romantic life, Swift came back with a quote from Madeleine Albright saying "There's a special place in hell for women who don't help other women."
Anybody who's aware of Fey and Poehler's humor knows that if anything, a joke coming from them is out of pure fun- no cattiness implied. From a PR standpoint everybody seems to agree with the idea that Swift should have replied perhaps with a smile and a laugh rather than a defensive poke at Fey and Poehler.
The last thing Swift needs is to lose her place in the celebrity world as the cute and fun sweetheart.
Matt Ragas, an assistant communications professor at DePaul University said, “part of PR is words and messaging, but a huge part of is also actions and behaviors."
Although the comment offended Swift, the words were based on truth (whether she wants to believe that or not). Obviously, she seems to be doing pretty well with her "breakup song" theme and she should continue doing so; don't try to change your image because frankly, you're the one who created it.
TSwift just needs to brush it off and move on without trying to make a big deal out of it- just portray the confident, female attitude she's been giving off the whole time.
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