As a student climbing my
way to the top of the PR-education mountain, I find that the biggest themes of
my schooling have been integrity, honesty and ethics. Even if you can't write,
spell, report, or put together a news release, above all: be ethical. We've
even got our own code of ethics (good luck finding a "CEO Code of
Ethics").
Thankfully, the proof is
in pudding; Baylor completed some research during which they interviewed 30 PR
professionals who all had 27+ years of experience. Some said they left their
jobs because they chose not to take part in an unethical practice, stating that they cannot
lose their credibility because it's all they have.
Once you're known for being
dishonest, there's really no point in continuing on with being a PR
"professional."
Who will listen to someone who is supposed to
represent their company that cannot be trusted?
The article also focuses
on the importance of creating relationships with legal counsel and other
"key decision makers" in order to ensure "fire prevention"
versus "fire fighting."
Find the article here
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