American Airlines is trying
out new ways to cater to airport customers. They are offering treatment for these
VIPs that includes curbside pickup (by name), boarding pass delivery and an
escort to the front of the security line. Delta is even offering transportation
in a Porsche between airplanes so that the VIPs won’t even have to go into a
terminal.
Once these fancy folks board the plane, airlines offer
smooth sailing with last-second boarding; passengers avoid the hustle and
bustle and can easily place their luggage in reserved overhead storage.
According to the Star-Telegram,
“There is a lot of money on the line. At big airlines like
American, 70 percent of the revenue comes from 20 percent of its customers.”
Yikes.
Airlines have found a great niche for
these extreme customer service outlets. Celebrities, athletes and anyone with
extra funds will gladly shell out more money if they can get through the airport
faster and with less stress—I know I would do it if I could. That is the key
point here: anyone can take part in this program if they’ve got the money.
“American's program, called Five Star
Service, costs $125 to $275 for the first passenger, depending on the airport.
Each additional adult costs $75; children cost $50 extra. These fees are in
addition to the price of a ticket.”
I think this is a great marketing
plan on American’s part—offer great services at a price, which has always been
the motto for any company that wants to profit.
